2025 & Pie T&Cs

The Pie Insurance Services, Inc. (“Pie”) &Pie 2025 Incentive (The Incentive) is available only to select Priority Partner Agencies. By participating in this program, each agent and agency agrees to be bound by these rules and by the decisions of Pie, which are final and binding on all matters relating to all aspects of The Incentive.

Priority Partner Agencies: Selected by Pie. These selected agencies were determined by starting with the top 30+ retail partners in Pie’s commercial auto coverage map. Pie then factored in the partner’s history of commercial auto quoting activity as well as their potential for additional quoting activity based on the size of their overall commercial auto book of business. Selected participants must be contracted and actively representing Pie at the time The Incentive is distributed.

Incentive Period: The Incentive will be available to Priority Partner Agencies on Qualified Binds received and bound between March 1, 2025 at 12:01 am and December 31, 2025 at 11:59 pm local time.

Qualified Bind: A complete new business commercial auto insurance policy that is submitted and bound between March 1, 2025 and December 31, 2025 with an effective date of March 1, 2025 through January 31, 2026. Qualified Binds which are canceled on or before December 31, 2025 at 11:59 pm local time will not qualify for The Incentive.

Channel and Tactics: Pie will provide Priority Partner Agencies with the materials described below to aid in marketing our commercial auto insurance product to their clients and prospects. There are two main components:

• Customized toolkit with personalized co-marketing assets Priority Partner Agencies can use to bolster their sales and marketing efforts. 
• B2B direct mail program designed to generate in-appetite leads for our Priority Partner Agencies, which they will place with Pie. Pie will purchase the list of leads from Insurance Xdate and create/ distribute the direct mail. Each Priority Partner Agency will receive an equal amount of leads. Priority Partner Agencies are responsible for follow up and closing the business.

Incentive: Tiered premium based performance incentive. The Incentive is determined by the Priority Partner Agencies total written premium from Qualified Binds during the Incentive Period. 

• At $50,000 in total new business written premium, the participating Priority Partner Agency will receive swag to be given to agents who bound Pie business.
• At $100,000 in total written premium, and at each $100,000 following (e.g. $200,000, $300,000, $400,000, etc) Pie will send a food truck or sponsor a happy hour at the Priority Partner Agencies HQ office or top-performing location.
• At the end of the year, the Priority Partner Agency with the highest total written premium for commercial auto in 2025 will receive the Top Prize of $35,000 awarded to the agency principal.
• Top Prize: The Top prize will come in the form of a check made out to the agency principal.

Removal from The Incentive: Pie reserves the right to remove any Priority Partner Agency due to the following reasons:

• To remain on the &Pie program, Priority Partner Agencies must continuously grow their commercial auto book of business with Pie. If after 3 months, or any point thereafter, we don't see growth in submissions and bound policies, we may remove the Priority Partner Agency from The Incentive.
• If it is found that Pie-supplied leads are not being submitted to Pie, we may remove the Priority Partner Agency from The Incentive.

The Incentive is void where prohibited or restricted by law. All federal, state, and local laws and regulations apply, as well as the terms and conditions of any brokerage agreement in place with Pie.

By participating in this program, all participants agree to be bound by these rules and by the decisions of Pie, which are final and binding on all matters relating to all aspects of The Incentive. Pie reserves the right to interpret rules and award The Incentive based upon results according to Pie records as of the completion of the Incentive Period. Pie reserves the right in its sole discretion to determine The Incentive eligibility, and Pie’s decision in such matters shall be final. Not all agents, agencies, or partners who represent Pie qualify for The Incentive. Participants must be contracted and actively representing Pie at the time The Incentive is distributed. Any liability for taxes will be the responsibility of the Priority Partner Agency. No transfer, cash equivalent, or substitution of The Incentive is permitted, except at Pie’s sole discretion. Pie reserves the right to cancel, change, or alter the structure of The Incentive at any time.

The winner is responsible for taxes for their portion of the total cash value and will receive a 1099 for $35,000.00. Pie reserves the right to cancel, change, or alter the structure of the Top Prize at any time.