If you have questions, please contact us via one of the following methods:
By mail: Pie Insurance 12162 S Business Park Drive, Suite 113, Salt Lake City, UT 84020
By email:
Protecting your privacy is very important to Pie Insurance. If you or your agent choose to provide us with information, we will take reasonable precautions to keep your Personally Identifiable Information (PII) secure. PII means information that identifies you as an individual, such as your name and Social Security number, as well as financial, health, and other information about you that is nonpublic, and that we obtain so we can provide you with our services.
We will keep the information you provide private, as required by law. Please read our privacy policy carefully to get a better understanding of how we collect, use, or otherwise handle your PII.
We may collect personal information about you, another insured on your policy, or a beneficiary when you apply for a policy or service. We will only use this information for the specific reason for which it is provided.
We collect no PII from you when you visit our website or application unless you voluntarily choose to provide it. We do not collect PII from users who visit our website anonymously but may collect website tracking data (see further discussion on this topic below). When getting a quote, filling out a form, or registering on our website, you may be asked to enter your name, email address, phone number, or other details to help you with your experience and so that we can provide you with our services.
To get a quote or to determine eligibility, we will use the information we collect from you, as well as information collected from third-party sources. These sources may look up information about your business based on the information you have entered, including but not limited to: business address, year business was established, your Experience Modification Factor, your risk profile, and claims information. If Pie Insurance cannot meet all your coverage needs we may share your information with trusted Pie Partners for the purposes of offering your additional coverage options.
When determining eligibility for our products, we collect information from you that could be shared for business or legal reasons. We may collect the following personal information:
We use information that we collect about you or that you provide us, including any personal information, in the following ways:
We collect your information:
We use reasonable physical, electronic, and procedural safeguards to protect your information. These safeguards include encryption, website security, and strict access controls, as well as other applicable controls. We restrict access to your information to those within our organization who must use it to provide our products and services to you. Access is monitored and only granted to our employees or partner organizations that have a need to know. We retain the information you provide only as long as needed or required by law.
Pie Insurance reserves the right to share your nonpublic financial information with its affiliates for marketing purposes without getting your prior written consent. The law does not restrict these disclosures. Pie Insurance affiliates include Pie Group Holdings, Inc., Pie Carrier Holdings, Inc., The Pie Insurance Company, and Pie Casualty Insurance Company.
Pie Insurance may use artificial intelligence (AI) and machine learning algorithms to enhance our services and improve your experience. We don’t depend on artificial intelligence for core insurance or hiring decisions.
Data Used in AI Systems
Our AI systems may process data in the same categories of personal information described elsewhere in this Privacy Policy.
AI Data Protection
We implement appropriate safeguards for AI systems:
Third-Party AI Services
We may use AI services provided by trusted third-party vendors. These relationships are governed by strict contractual requirements that comply with applicable laws and regulations.
When you use our website, we use some information that we collect to better provide services to you and to enhance your online experience.
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. Cookies are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interactions so that we can offer better site experiences and tools in the future.
We use cookies to:
We, along with third-party vendors such as Google, use first-party cookies (such as Google Analytics cookies) and third-party cookies or other third-party identifiers to compile data about user interactions with ad impressions and other ad service functions as they relate to our website.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, some of the features that make the site experience more efficient may not function properly and may affect the user’s experience.
Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Pie Insurance, for example, to count users who have visited those pages or opened an email, and for other related website statistics.
As part of overall performance and effectiveness monitoring, we use Google Analytics and Enhance Conversions tools from Google Ads Solutions. We use it to track customer activity, analyze the effectiveness of our website, and to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.
For additional information on Google Ads’ Privacy Policy, read more.
Your browser may include a “do not track” (DNT) setting that signals websites to disable tracking. We honor the request from browsers that support DNT.
We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide you with advanced notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.
When you provide personal information to us, we may disclose the information you provide as described, with your consent, or to:
We may also disclose your personal information:
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites, nor do these links constitute an endorsement. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.
To review and change your personal information, you may send requests to privacy@pieinsurance.com.
Changes will be made within 30 business days of the request. If a change cannot be made, we will send you a notice explaining why the change will not be completed.
We reserve the right to modify this policy at any time, will change this Privacy Policy when appropriate, and such changes will be effective immediately upon posting to the Privacy Policy page on our website.
Notice to Consumers
This Privacy Policy for California Residents supplements the information contained in Pie’s Privacy Policy and applies solely to all visitors, users, consumers, employees, applicants, and businesses, and others who reside in the state of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA) and any terms have the same meaning when used in this Policy.
California residents have the following rights:
We may limit our responses to any requests under the CPRA as permitted by law. For example, we need to maintain certain information to provide our services to you or for legal and compliance purposes.
Information we collect
Our website collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include:
Our website has collected the following categories of personal information from consumers within the last twelve (12) months:
We collect the personal information above from the following categories of sources, either directly or indirectly:
Directly:
Indirectly:
We collect the above categories of information for various reasons:
Sharing personal information
We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except for performing the contract. In the preceding twelve (12) months, Pie Insurance has not disclosed personal information for a business purpose to the categories of third parties indicated in the table above.
Sensitive Personal Information
After obtaining (or having a third-party or service provider obtain) consent from an individual to do so, Pie may collect or receive the following information:
Notice to Employees and Job Applicants
Please take notice that Pie collects certain information about you. This Privacy Notice for Employees and Job Applicants (“Notice”) explains what types of personal information Pie Group Holdings, Inc. may collect about its employees, job applicants, officers, directors and contractors in the ordinary course of business, and how that personal information may be used. In this Notice, the terms “we,” “us,” and “our” refer to Pie Group Holdings, Inc. and its affiliates and subsidiaries. “You” and “your” refers to each past and present employee of, and each individual applying for employment with and Pie Company.
California Privacy Rights Act (“CPRA”) provide California applicants and employees with certain rights:
The Personal and Sensitive Personal Information We Are Collecting
We are collecting the following information:
Where We Get Your Information From
The Company collects information about you from the following sources:
Depending on the Company’s interaction with you, we may or may not collect all of the information identified about you.
How Your Personal and Sensitive Personal Information Is Used
We may use Personal and Sensitive Personal Information for the following:
We may or may not have used Personal and Sensitive Personal Information about you for each of the above purposes.
Sharing and Selling of Personal Information
We disclose your information with the following third-parties:
Pie has never sold the personal information of any past or present employee or job applicant, and has no intention of selling such information at this time or in the future.
Your Rights and Choices
The CPRA provides California consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Right to Know and Data Portability
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity, we will disclose to you:
Right to Delete
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the "right to delete"). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.
Exercising Your Rights to Know or Delete
To exercise your rights to know or delete described above, please submit a request by either:
Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information.
You may only submit a request to know or delete twice within a 12-month period. Your request to know or delete must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.
We will only use personal information provided in the request to verify the requestor's identity or authority to make it.
Authorized agents
With the exception of a parent or guardian of a minor or authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465, consumers will be required to verify their own identity directly with the Pie Insurance and provide written permission for an authorized agent to act on their behalf.
Response timing
We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. If we are unable to fulfill a request, you will be notified in writing.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
