Our Privacy Policy

Last Edited on 2023-07-19

Protecting your privacy is very important to Pie Insurance. If you or your agent choose to provide us with information, we will take reasonable precautions to keep your Personally Identifiable Information (PII) secure. PII means information that identifies you as an individual, such as your name and Social Security number, as well as financial, health, and other information about you that is nonpublic, and that we obtain so we can provide you with our services.

We will keep the information you provide private, as required by law. Please read our privacy policy carefully to get a better understanding of how we collect, use, or otherwise handle your PII.

We may collect personal information about you, another insured on your policy, or a beneficiary when you apply for a policy or service. We will only use this information for the specific reason for which it is provided.

What personal information do we collect from the people who visit our website or application?

We collect no PII from you when you visit our website or application unless you voluntarily choose to provide it. We do not collect PII from users who visit our website anonymously but may collect website tracking data (see further discussion on this topic below). When getting a quote, filling out a form, or registering on our website, you may be asked to enter your name, email address, phone number, or other details to help you with your experience and so that we can provide you with our services.

To get a quote or to determine eligibility, we will use the information we collect from you, as well as information collected from third-party sources. These sources may look up information about your business based on the information you have entered, including but not limited to: business address, year business was established, your Experience Modification Factor, your risk profile, and claims information. If Pie Insurance cannot meet all your coverage needs we may share your information with trusted Pie Partners for the purposes of offering your additional coverage options.

When determining eligibility for our products, we collect information from you that could be shared for business or legal reasons. We may collect the following personal information: 

  • Your name
  • Address
  • Email address
  • Telephone number
  • Social Security number
  • Payment information
  • Other personal information
How do we use your information?

We use information that we collect about you or that you provide us, including any personal information, in the following ways: 

  • To administer a contest, promotion, survey, or other site feature.
  • To present our website and its contents to you.
  • To provide you with information, products, or services that you request from us. 
  • To provide you with notices about your account, including expiration and renewal notices.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
  • To notify you about changes to our website or any products or services we offer or provide through it.
  • For any other purpose for which you provide it or with your consent. 
When do we collect your information?

We collect your information:

  • Directly from you when you provide it to us.
  • Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. 
  • When you fill out a form or enter information on our site. If you choose to do business with us, we may collect additional information from you. 
  • If at any time in the future you wish to no longer do business with us, you can opt out of further communications by contacting us via the information at the bottom of this policy.
How do we protect your information?

We use reasonable physical, electronic, and procedural safeguards to protect your information. These safeguards include encryption, website security, and strict access controls, as well as other applicable controls. We restrict access to your information to those within our organization who must use it to provide our products and services to you. Access is monitored and only granted to our employees or partner organizations that have a need to know. We retain the information you provide only as long as needed or required by law.

With which affiliated companies do we share your information?

Pie Insurance reserves the right to share your nonpublic financial information with its affiliates for marketing purposes without getting your prior written consent. The law does not restrict these disclosures. Pie Insurance affiliates include Pie Group Holdings, Inc., Pie Carrier Holdings, Inc., and Pie Casualty Insurance Company.

What type of website tracking do we use?

When you use our website, we use some information that we collect to better provide services to you and to enhance your online experience.

We use cookies

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information. Cookies are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interactions so that we can offer better site experiences and tools in the future.

We use cookies to:

  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
  • We may also use trusted third-party services that track this information on our behalf.
  • We, along with third-party vendors such as Google, use first-party cookies (such as Google Analytics cookies) and third-party cookies or other third-party identifiers to compile data about user interactions with ad impressions and other ad service functions as they relate to our website.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since each browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.

If you turn cookies off, some of the features that make the site experience more efficient may not function properly and may affect the user’s experience.

We use web beacons

Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Pie Insurance, for example, to count users who have visited those pages or opened an email, and for other related website statistics.

We use Google Ad Solutions

As part of overall performance and effectiveness monitoring, we use the Google Analytics and Enhance Conversions tools from Google Ads Solutions.  We use it to track customer activity, analyze the effectiveness of our website, and to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website. 

For additional information on Google Ads’ Privacy Policy, read more.

Your browser may include a “do not track” (DNT) setting that signals websites to disable tracking. We honor the request from browsers that support DNT.

What information do we disclose?

We do not sell, trade, or otherwise transfer to outside parties your PII unless we provide you with advanced notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, enforce our site policies, or protect our or others’ rights, property, or safety.

When you provide personal information to us, we may disclose the information you provide as described, with your consent, or to: 

  • Brokers, agents, and other insurers, to respond to your insurance application.
  • Reinsurance companies or claims administrators.
  • Insurance regulators or law enforcement officials.
  • Lienholders, assignees, lessors, or other persona having a beneficial or legal interest in the policy.
  • Others, to prevent fraud, or to respond to a subpoena or search warrant.
  • Companies that provide motor vehicle reports, credit reports, or claims history.
  • Contractors, service providers, and other third parties we use to support our business, who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  • For any other purpose disclosed by us when you provide the information.

We may also disclose your personal information:

  • To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites, nor do these links constitute an endorsement. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites.

How do I access and change my information?

To review and change your personal information, you may send requests to privacy[at]

Changes will be made within 30 business days of the request. If a change cannot be made, we will send you a notice explaining why the change will not be completed.

Changes to privacy policy

We reserve the right to modify this policy at any time, will change this Privacy Policy when appropriate, and such changes will be effective immediately upon posting to the Privacy Policy page on our website.

State-specific privacy policies

Notice to Consumers

This Privacy Policy for California Residents supplements the information contained in Pie’s Privacy Policy and applies solely to all visitors, users, consumers, employees, applicants, and businesses, and others who reside in the state of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2020 (CPRA) and any terms have the same meaning when used in this Policy.

California residents have the following rights:

  1. The right to know
  2. The types of personal information we collect, use, and disclose about them
  3. The right to delete
  4. The right to request correction of inaccurate information
  5. The right to non-discrimination

We may limit our responses to any requests under the CPRA as permitted by law. For example, we need to maintain certain information to provide our services to you or for legal and compliance purposes.

Information we collect

Our website collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include: 

  • Publicly available information from government records.
  • De-identified or aggregated consumer information.
  • Information excluded from the CCPA’s scope, like:
  • Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and the California Confidentiality of Medical Information Act (“CMIA”), clinical trial data, or other qualifying research data;
  • Personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (“FCRA”), the Gramm-Leach-Bliley Act (“GLBA”) or California Financial Information Privacy Act (“FIPA”), and the Driver’s Privacy Protection Act of 1994.

Our website has collected the following categories of personal information from consumers within the last twelve (12) months:


  • Identification such as a real name, signature, alias, postal address, telephone number, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number or state identification card number, passport number, insurance policy number, health insurance information, education, employment, employment history, bank account, credit card, debit card number, any other financial financial information, physical characteristics or description, or other similar identifiers.
  • Protected classification characteristics under California or federal law such as age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
  • Biometric information such as genetic physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.
  • Internet or other similar network activity such as browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement
  • Geolocation data such as physical location or movements.
  • Professional or employment-related information such as current or past job history or performance evaluations.
  • Inferences drawn from other personal information such as profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We collect the personal information above from the following categories of sources, either directly or indirectly:

  • Directly:
  • Claims
  • Correspondence
  • Transactions
  • Website
  • Indirectly:
  • Agents or brokers
  • Credit bureaus
  • Insurance companies
  • Government agencies
  • Third parties

We collect the above categories of information for various reasons:

  • For our primary business purposes, such as providing insurance quotes, processing insurance or employment applications, creating and servicing policies, claims handling, providing customer support, and furnishing other insurance services.
  • To assess and improve our product and service offerings.
  • To perform data analysis (including market and consumer search and analytics and trend analysis)
  • To conduct marketing activities and communicate with you regarding products and services offered by Pie and its partners.
  • To have website content delivered based on your Pie browsing history.
  • With your consent, to have website content delivered based on your location history.
  • To enable you to interact with us through social media platforms.
  • To detect and prevent fraud and other prohibited or illegal activity.
  • To maintain and enhance the security and safety of our systems, data, and workplace.
  • To hire qualified employees and maintain our workforce.
  • To comply with legal obligations and policies.
  • To bring and defend claims.
  • For other purposes as permitted by law or to which you consent.
  • Sharing personal information

We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except for performing the contract. In the preceding twelve (12) months, Pie Insurance has not disclosed personal information for a business purpose to the categories of third parties indicated in the table above.

  • Service providers that help us provide insurance-related services, which include offering quotes, processing employment and insurance applications, and claims handling.
  • We may have to share your information with our reinsurers, excess insurers, insurance-support organizations that help us detect and prevent fraud, state insurance departments and other governmental and law enforcement authorities (where required by law or to protect our legal interests or in cases of suspected fraud or illegal activities), with consumer reporting agencies as permitted by law, and if ordered by subpoena, search warrant or other court order.
  • We may disclose personal information to service providers involved in our marketing, verification, data-processing, risk-assessment, security and anti-fraud efforts, and as required or permitted by federal or state law.
  • Affiliates for regulatory reasons.
  • Insurance agents, brokers, or other insurers, to respond to your insurance application.
  • Lienholders, assignees lessors, or other persons having a beneficial or legal interest in the policy.
  • Auto repair shops, medical providers or others providing services covered by your policy.

Sensitive Personal Information

After obtaining (or having a third-party or service provider obtain) consent from an individual to do so, Pie may collect or receive the following information:

  • Precise geolocation, used to provide services to consumers.
  • Credit card, collected for financial transactions.
  • Driver’s License Information, obtained to verify individuals and offer accurate ratings.
  • Social Security Number, obtained to verify individuals and offer accurate ratings.
  • Information concerning a consumer’s health, used for claims management.

Notice to Employees and Job Applicants

Please take notice that Pie collects certain information about you. This Privacy Notice for Employees and Job Applicants (“Notice”) explains what types of personal information Pie Group Holdings, Inc. may collect about its employees, job applicants, officers, directors and contractors in the ordinary course of business, and how that personal information may be used. In this Notice, the terms “we,” “us,” and “our” refer to Pie Group Holdings, Inc. and its affiliates and subsidiaries. “You” and “your” refers to each past and present employee of, and each individual applying for employment with and Pie Company.

California Privacy Rights Act (“CPRA”) provide California applicants and employees with certain rights:

  • Knowledge of information collected;
  • Deletion of information collected;
  • Opt-out of information collected;
  • Correction of information collected;
  • Go to court;
  • Limit use of information collected;
  • Not to be discriminated against or retaliated against for exercising rights under the law.

The Personal and Sensitive Personal Information We Are Collecting

We are collecting the following information:

  • Identifiers, such as name, government-issued identifier (e.g., Social Security Number), and unique identifiers (e.g., employee ID);
  • Personal information, such as real name, signature, SSN, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, passport number, federal identification authorizing work in the United States, access and/or passcodes, insurance policy number, education, employment, employment history, bank account number, other financial information, medical information, or health insurance information;
  • Characteristics of protected classifications under California or federal law, such as age, marital status, gender, sex, race, color, disability, citizenship, primary language, immigration status, military/veteran status, disability, request for leave, and medical conditions;
  • Commercial information, such as transaction information and purchase history (e.g., in connection with travel or other reimbursements [or purchases from Company]);
  • Internet or network activity information, such as browsing history and interactions with our online systems and websites and any personal information that you provide while accessing the Company’s computer systems, such as personal credit card information and passwords;
  • Geolocation data, such as device location from usage of the Company’s devices;
  • Biometric information related to access to the Company’s secured access points;
  • Audio, electronic, visual, and similar information;
  • Professional or employment-related information, such as work history and prior employer;
  • Non-public education information;
  • Inferences drawn from any of the Persona and Sensitive Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

Where We Get Your Information From

The Company collects information about you from the following sources:

  • You;
  • Prior employers, references, recruiters, job-related social media platforms;
  • Third-party sources of demographic information;
  • Third-party companies, such as background check companies, drug testing facilities;
  • Claim administrators and investigators.
  • Depending on the Company’s interaction with you, we may or may not collect all of the information identified about you.

How Your Personal and Sensitive Personal Information Is Used

We may use Personal and Sensitive Personal Information for the following:

  • To operate, manage, and maintain our business;
  • For hiring, retention, and employment purposes;
  • To otherwise accomplish our business purposes and objectives, including, for example:
  • Emergency services;
  • Conducting research, analytics, and data analysis;
  • Maintaining our facilities and infrastructure;
  • Quality and safety assurance measures;
  • Conducting risk and security controls and monitoring
  • Protecting confidential and trade secret information;
  • Detecting and preventing fraud;
  • Performing identity verification;
  • Performing accounting, audit, and other internal functions, such as internal investigations;
  • Complying with the law, legal process, and internal policies;
  • Maintaining records;
  • Claims processing;
  • Responding to legal requests for information and subpoenas; and
  • exercising and defending legal claims.
  • Any other purposes authorized by California Privacy Protection Agency, California or Federal law.

We may or may not have used Personal and Sensitive Personal Information about you for each of the above purposes.

Sharing and Selling of Personal Information

We disclose your information with the following third-parties:

  • Services providers, such as for HR-related services, recruiting-related services, benefits and wellness service providers, or payroll services;
  • Governmental agencies;
  • Affiliates for regulatory reasons;
  • Insurance agents or brokers;
  • Other insurers to respond to your application for insurance;
  • Reinsurance companies or claims administrators;
  • Insurance regulators or law enforcement officials;
  • Lienholders, assignees, lessors, or other persons having a beneficial or legal interest;
  • Others to prevent fraud, respond to a subpoena or search warrant;
  • Companies that provide motor vehicle reports, credit reports or claims history;
  • Auto repair shops, medical providers, contractors, service providers, and other third parties who require such information to support our business.

Pie has never sold the personal information of any past or present employee or job applicant, and has no intention of selling such information at this time or in the future.

Your Rights and Choices

The CPRA provides California consumers with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Know and Data Portability

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (the “right to know”). Once we receive your request and confirm your identity, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you.

Right to Delete

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (the “right to delete”). Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities
  2. Needed to handle any insurance claim or policy inquiry.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

Exercising Your Rights to Know or Delete

To exercise your rights to know or delete described above, please submit a request by either:

  • Calling us at 855-880-0204, Monday through Friday from 9am to 9pm ET
  • Submitting a request at

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information.

You may only submit a request to know or delete twice within a 12-month period. Your request to know or delete must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information, or an authorized representative, which may include:
  • Authorized agent contact information (if applicable).
  • Consumer’s relationship with Pie Insurance (e.g. policyholder, claimant, etc.)
  • Matching pieces of personal information maintained by the company in a signed declaration.
  • Written permission for an authorized agent to act on your behalf.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you.

We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Authorized agents

With the exception of a parent or guardian of a minor or authorized agent with power of attorney pursuant to Probate Code sections 4000 to 4465, consumers will be required to verify their own identity directly with the Pie Insurance and provide written permission for an authorized agent to act on their behalf.

Response timing

We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing. If we are unable to fulfill a request, you will be notified in writing.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you with a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.


If you have questions, please contact us via one of the following methods:

By mail: Pie Insurance 1615 L St NW, Ste. 620 Washington, DC 20036

By email: privacy[at]